Jèan van der Merwe

Video producer · AEO specialist · Channel builder

Video that gets found, by people and by AI.

I produce, edit and optimise brand video for a global marketing agency, built for visibility in search and in AI answers. On the side, I grew my own motorcycle brand’s YouTube channel from its first upload to nearly 10,000 subscribers.

See the work Get in touch
150+
AEO-optimised videos produced end to end
9,850
YouTube subscribers grown on my own channel
2.3M
total YouTube views on my own channel
418K
views on my top Instagram Reel

The work

Two sides of the same skill set.

Brand & agency work

Incubeta

Video case studies, a thought-leadership podcast and a high-volume AEO shorts programme for a global marketing agency.

  • 150+AEO-optimised videos, end to end
  • 2seasons of The Digital Edge podcast, fully post-produced
  • +30%client revenue growth told in the Freedom Furniture case study
See the agency work

Audience building · Founder

Urban Riders

My own scooter and motorcycle parts brand, where the channel grows the audience and sells the parts.

  • 9,850YouTube subscribers, from zero in Mar 2023
  • 2.3Mtotal YouTube views
  • AIcited in Google’s AI Overview for BWS 100 mods
See the Urban Riders story

03 · How I work

One person, the whole pipeline.

01

Post-production

Long-form case studies, podcast episodes and platform-native shorts.

02

AEO & YouTube SEO

Titles, descriptions, tags and chapters written so search engines and LLMs can find and cite the video.

03

Publishing & scheduling

Release calendars across YouTube, TikTok and Instagram.

04

Measurement

Tracking what each release does, and feeding it into the next one.

Need video that works harder after it’s published?

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© 2026 Jèan van der Merwe. Agency work shown is publicly available on Urban Riders and Incubeta’s channels.